Paloma Grazia started out 25 years ago with a small boutique in Gajah
Mada Plaza, one of the first shopping malls in Jakarta. Inspired by her
mother's dress making, Farida Lie; the founder, followed in her
mother’s footsteps and eventually designed and produced all the girl’s
dresses that were sold in the shop. The shop grew more and more popular,
and the brand was recognized amongst mothers looking for pretty dresses
for their daughters. So successful were these designs that Ms. Lie
decided to venture on creating a brand for her products.
‘Pretty Girl’ was created to meet the growing demand for girl’s
dresses. The label soon had presence in the leading department stores
all over Indonesia. It met the needs of an untapped market; hand-made
dresses that boasted quality and design at an affordable price. Today,
there are 80 counters in 8 department stores all over Indonesia and the
number continues to grow.